Senior UX Practitioner

UX Research · Product Design · Workshop Facilitation · Service Design · UX Strategy · UX Leadership + Individual Contributor ·

Marc Richler
📍 🇨🇦 Toronto, Canada

Understand the problem.
Shape better experiences.

Better human experiences start with understanding the right problem. I bring UX research, design, and strategy together to help teams:

  • understand complex problems & users
  • make clearer & de-risked decisions
  • shape better products & services

01

Collaborations

My journey in UX has allowed me to work hand in hand with some renowned vendors and brands:

CIBCSalesforceAccentureAppleDeloitteFISWintrustUmpqua BankCogent BankAmeris Bank

02

Portfolio

Case studies

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CIBCUX ResearchAI-assisted UXRA touch of Service Design ;)

01 / Concept validation research

Making Digital Bank Branch Experiences Work in the Real World

Digital check-in might sound simple; until it has to work across busy branches, walk-in clients, booked appointments, frontline staff, virtual advisor meetings, late arrivals, accessibility needs, and physical queues. I led research to understand when these experiences help, when they create friction, and what the team needed to consider before moving forward.

Illustration of a digital banking branch check-in experience
Illustration of a collaborative design thinking workshop
FISWorkshop FacilitationUX Strategy

02 / Practice building

Cultivating a Design Thinking workshop culture at FIS

How I implemented Design Thinking workshop practices within the Digital Banking team at FIS by introducing workshops that aligned internal teams, engaged clients, and nurtured a collaborative culture.

CIBCUX LeadershipEnterprise CRM

03 / UX transformation

Leading User-Centred Design for an org-wide Salesforce CRM Tool at CIBC

The ECRM project aimed to create one, singular Salesforce SaaS-based client relationship management tool org-wide to unify all the many various CRM systems that were being used by different departments within the bank.

Employee navigating the maze

03

About

I like working across the seams.

Bridging the space between research and design, strategy and execution, teams and stakeholders. Whether leading a team or contributing as an IC, I stretch from high-level strategy to hands-on generative and evaluative work. I think in systems, love facilitating a good Design Thinking workshop, and care about making UX something people want involved early, not a checkpoint at the end.

Before UX, I worked in theatre and video production. The medium changed. The fascination with people, perspective and storytelling did not.

04

Recommendations

In their words

“…Many of the team members refer to him as the glue that keeps them and all the moving parts together and we are all really lucky to count on his talent.”
Gabriela LoureiroSenior Manager, UX Research and Strategy
“…Bringing his personal flare to discoveries and ideation sessions often lead to great insights that directly impacted features that we were building…”
Harinder PuniaDirector, Product Management
“…His unique blend of unifying leadership style, deep UX expertise, and ability to empower his team to deliver user-centred solutions…”
Ario HeshmatzadehSenior Director, Banking Transformation and Operations
“Marc was an invaluable member of our platform strategy and enablement team, acting as UX lead on one of our core products…”
Aurélie WalkowiakSenior Manager, Digital Content